Is the Soul Mate Myth Harming Us?

American society is infatuated by the idea of the “soul mate.” The idea is celebrated across the media, all propelling the idea that every person has a single perfect match designated by fate into the American consciousness. The idea of a soul mate, however, is not something that can be objectively measured. It is based on ephemeral infatuation sparked by physical attraction and charm. Brad Wilcox, a sociologist at the University of Virginia, performed a study that found that over 60% of men and women in the United States believe in soul mates. The study also found that people who truly believe in soul mates are 150% more likely to divorce.


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